B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.5%
0.5% -- cold email response rate for B2B sales teams (cross-industry) (2024-2025)
Average cold email response rates across industries declined to approximately 0.5%–1% in 2024–2025.
- Reported as a range: approximately 0.5%–1%
- Top-performing teams achieve materially better results under specific conditions
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesloft / HubSpot
Primary
Tier C
https://www.altusalliance.com/insights/ai-outbound-strategic-account-growth ↗
Source Article
AI + Outbound = Strategic Account Growth — Altus Alliance
AI + Outbound = Strategic Account Growth
The team at Altus Alliance recently pulled together their Revenue Roundtable to discuss and debate this topic. Below is the summary of those findings and discussion. Body: Doug Schulze, Contributors: Kyoo Kim, Lawrence Korchnak, Keith Kostrzewski, Aaron Rosen…
Original Research
Salesloft / HubSpot
· Original study ↗
Methodology
Range reported; midpoint used. Attributed to Salesloft/HubSpot by Altus Alliance roundtable.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales teams (cross-industry): 0.5% cold email response rate. Source: Salesloft / HubSpot (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-response-rate-2024-2025
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<blockquote cite="https://lighthousedata.io/data/cold-email-response-rate-2024-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- cold email response rate for B2B sales teams (cross-industry)<br><small>Source: Salesloft / HubSpot (2024-2025) · <a href="https://lighthousedata.io/data/cold-email-response-rate-2024-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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