B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

55%

55% -- share of positive replies landing on follow ups 2 to 4 for B2B cold email campaigns (2026)

Name: Share Of Positive Replies Landing On Follow Ups 2 To 4 Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · Alchemail

Roughly 55 to 60 percent of positive replies in cold email sequences arrive on follow-ups 2 through 4 rather than the initial opening email.

Reported as a range (55 to 60 percent)
Vendor-published guidance without explicit methodology

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Attribution: Alchemail View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

55%

Unit

Percentage

Data Vintage

2026

Entity

B2B cold email campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Alchemail Primary Tier B

https://alchemail.io/blog/what-is-the-optimal-cold-email-sequence-cadence-between-follow-ups ↗

Confidence: 56/100 Vintage: 2026 Channel: Common Crawl

Source Article

Cold Email Sequence Cadence: The Optimal Spacing Between Follow

Original Research

Alchemail · Original study ↗

Methodology

Range 55-60%, midpoint reported; vendor-published guidance, methodology not stated

Methodology documented

Segmentation

IndustryB2B Company SizeAll sizes RoleAll marketers Channelemail

Cite this stat

Plain Text

B2B cold email campaigns: 55% share of positive replies landing on follow ups 2 to 4. Source: Alchemail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-replies-followups-2-4

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<blockquote cite="https://lighthousedata.io/data/cold-email-replies-followups-2-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of positive replies landing on follow ups 2 to 4 for B2B cold email campaigns<br><small>Source: Alchemail (2026) · <a href="https://lighthousedata.io/data/cold-email-replies-followups-2-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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