B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- cold email reply rate after one followup for cold outreach emails with one follow-up (2025)
Sending one follow-up to a cold outreach email increases the reply rate to 13% or higher.
- Source states '13% or higher'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Woodpecker
Primary
Tier C
https://www.kua.ai/fr/blog/cold-outreach-follow-up-strategies-that-feel-natural-and-get-results ↗
Source Article
Cold Outreach Follow-Up Strategies That Feel Natural and Get Results
Following up with prospects can feel awkward, especially if you don't know the person you're reaching out to. They could misinterpret your message, forget they saw it, or simply ignore you. Plus, you might come off as pushy and lose any chance of starting a conversation.
Many entrepreneurs build a w…
Original Research
Woodpecker
· Original study ↗
Methodology
Woodpecker 2025 study; reply rate after a single follow-up reported as '13% or higher', as cited by kua.ai blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold outreach emails with one follow-up: 13% cold email reply rate after one followup. Source: Woodpecker (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-one-followup-reply-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-one-followup-reply-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- cold email reply rate after one followup for cold outreach emails with one follow-up<br><small>Source: Woodpecker (2025) · <a href="https://lighthousedata.io/data/cold-email-one-followup-reply-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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