B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- cold email inbox placement rate for Cold email campaigns (2026)
Cold email typically achieves an inbox placement rate of 70–90%.
- Benchmark range (70–90%); 90%+ is considered good
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Autocloz
Primary
Tier B
https://autocloz.com/cold-email-benchmarks ↗
Source Article
Cold email benchmarks (2026)
Cold email benchmarks (2026)
In 2026, cold email that lands in the inbox typically sees a 1–5% reply rate (5–10% is strong), a positive-reply rate of 10–30% of those replies, bounce rates kept under 2–3%, and roughly 0.5–2% of sends turning into booked meetings. Open rate — historically 30–50% — is …
Original Research
Autocloz
· Original study ↗
Methodology
Benchmark range; midpoint reported. 90%+ cited as good. Share of sends landing in inbox vs spam.
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Cold email campaigns: 70% cold email inbox placement rate. Source: Autocloz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-inbox-placement-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cold-email-inbox-placement-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cold email inbox placement rate for Cold email campaigns<br><small>Source: Autocloz (2026) · <a href="https://lighthousedata.io/data/cold-email-inbox-placement-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.