B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- email response rate for high-performing B2B cold email campaigns (2026)
The average good cold email response rate is above 10%.
- Stated as 'above 10%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Empiraa
Primary
Tier C
https://www.empiraa.com/blog/cold-email-reply-rates-b2b-2026 ↗
Source Article
Cold Email in 2026: What Gets Replies and What Doesn't | Empiraa
The average cold email response rate is somewhere between 1% and 5%. The average good cold email response rate is above 10%. The gap between those two numbers is almost entirely explained by personalisation, timing, and relevance. Not by template length. Not by subject line tricks. Not by which send…
Original Research
Empiraa
· Original study ↗
Methodology
Threshold stated as 'above 10%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-performing B2B cold email campaigns: 10% email response rate. Source: Empiraa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-good-reply-rate-2026
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<blockquote cite="https://lighthousedata.io/data/cold-email-good-reply-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- email response rate for high-performing B2B cold email campaigns<br><small>Source: Empiraa (2026) · <a href="https://lighthousedata.io/data/cold-email-good-reply-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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