B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
95%
95% -- cold email deliverability threshold for good cold email campaigns (2026)
Good cold email campaigns typically maintain a deliverability rate above a 95% threshold according to Snov.io benchmark data reported in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Snov.io
Primary
Tier B
https://emailscout.io/cold-emailing-software/ ↗
Source Article
Cold Emailing Software: The Ultimate Guide for 2026
You write the sequence. You tweak the subject line. You load a few hundred contacts into a sending tool and press launch. Then the campaign stalls. Opens are weak, replies barely move, and a chunk of the list bounces.
People often blame the software first. In practice, the problem usually starts ear…
Also cited by
brevo.com
https://www.brevo.com/
2026-08-15
Original Research
Snov.io
· Original study ↗
Methodology
Benchmark by Snov.io
Segmentation
Industrymarketing
Cite this stat
Plain Text
good cold email campaigns: 95% cold email deliverability threshold. Source: Snov.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-email-deliverability-threshold
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<blockquote cite="https://lighthousedata.io/data/cold-email-deliverability-threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- cold email deliverability threshold for good cold email campaigns<br><small>Source: Snov.io (2026) · <a href="https://lighthousedata.io/data/cold-email-deliverability-threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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