B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

0.3%

0.3% -- cold call meeting conversion rate for Cold calls made by real estate agents (Baylor University study) (2026)

Name: Cold Call Meeting Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2026 · n=6,264 · Baylor University (Keller Center for Research)

Only 0.3% of cold calls resulted in an agreed meeting (approx. 1 in 330 dials) in the Baylor University study.

Based on unsegmented, random calling lists by real estate agents

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Attribution: Baylor University (Keller Center for Research) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

0.3%

Unit

Percentage

Data Vintage

2026

Entity

Cold calls made by real estate agents (Baylor University study)

Sample Size

6,264

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Baylor University (Keller Center for Research) Primary Tier B

https://www.cloudtalk.io/sk/blog/24-statistiky-o-telefonovani-za-studena-trendy-v-roku-2024-a-neskor… ↗

Confidence: 52/100 Vintage: 2026 Channel: Deep Crawl

Source Article

31 štatistík o cold callingu, ktoré dokazujú, že stále funguje (2026)

Prehľad najdôležitejších štatistík o cold callingu Väčšina prehľadov „štatistík o cold callingu“ len dokola cituje jeden druhého. Tento prehľad sme zostavili výhradne na základe primárneho výskumu od inštitúcií ako McKinsey, Harvard Business Review, Gartner, Pew Research, Baylor University a RAIN Gr…

Original Research

Baylor University (Keller Center for Research) · Original study ↗

Methodology

Approximately one meeting per 330 dials on unsegmented random lists

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Cold calls made by real estate agents (Baylor University study): 0.3% cold call meeting conversion rate. Source: Baylor University (Keller Center for Research) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cold-call-meeting-conversion-rate-03-baylor

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<blockquote cite="https://lighthousedata.io/data/cold-call-meeting-conversion-rate-03-baylor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.3%</strong> -- cold call meeting conversion rate for Cold calls made by real estate agents (Baylor University study)<br><small>Source: Baylor University (Keller Center for Research) (2026) · <a href="https://lighthousedata.io/data/cold-call-meeting-conversion-rate-03-baylor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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