B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- website traffic decline for Coca-Cola (2013)
Coca-Cola saw traffic to its website drop by 40% in under 12 months.
- Occurred in under 12 months
- Single company case study cited via Jeff Bullas
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Jeff Bullas
Primary
Tier C
https://allbloggingtips.com/free-traffic/page/2/ ↗
Source Article
Free Traffic Archives – Page 2 of 8
Original Research
Jeff Bullas
· Original study ↗
Methodology
Cited via Jeff Bullas; single-company example
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola: 40% website traffic decline. Source: Jeff Bullas (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-site-traffic-drop-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/coca-cola-site-traffic-drop-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- website traffic decline for Coca-Cola<br><small>Source: Jeff Bullas (2013) · <a href="https://lighthousedata.io/data/coca-cola-site-traffic-drop-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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