B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- website traffic decline for Coca-Cola corporate site (2012)
Data from Experian showed that following the ban of Pepsi clothing at the games, Coca-Cola's corporate site traffic fell by 69%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier B
http://www.fireflycomms.com/pr-blog/new-olympic-sport-for-digital-pr-we-introduce-to-you-locog-dodge… ↗
Source Article
New Olympic sport for Digital PR – we introduce to you: LOCOG Dodgeball - Firefly Communications
Original Research
Experian
· Original study ↗
Methodology
Experian website traffic data on official Olympic sponsor during London 2012 Games
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola corporate site: 69% website traffic decline. Source: Experian (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-site-traffic-decline-olympics-2012
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<blockquote cite="https://lighthousedata.io/data/coca-cola-site-traffic-decline-olympics-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- website traffic decline for Coca-Cola corporate site<br><small>Source: Experian (2012) · <a href="https://lighthousedata.io/data/coca-cola-site-traffic-decline-olympics-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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