B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7,123
7,123 -- social media mentions for Coca-Cola Christmas advert (ITV airing night) (2012-11)
The Coca-Cola Christmas advert generated 7,123 social media mentions on the night of its appearance on ITV.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7,123
Unit
Count
Data Vintage
2012-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sentiment Metrics
Primary
Tier A
http://www.sentimentmetrics.com/blog/2012/11/12/holidays-are-coming/ ↗
Source Article
Holidays Are Coming
Original Research
Sentiment Metrics
· Original study ↗
Methodology
Social media monitoring analysis by Sentiment Metrics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola Christmas advert (ITV airing night): 7,123 social media mentions. Source: Sentiment Metrics (2012-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-ad-7123-itv-night-mentions-2012
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<blockquote cite="https://lighthousedata.io/data/coca-cola-ad-7123-itv-night-mentions-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7,123</strong> -- social media mentions for Coca-Cola Christmas advert (ITV airing night)<br><small>Source: Sentiment Metrics (2012-11) · <a href="https://lighthousedata.io/data/coca-cola-ad-7123-itv-night-mentions-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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