B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- cmp adoption rate for Ad-monetizing top-grossing mobile games (61-game manually verified pool) (2024-01)
Only 28% of the analyzed 61 ad-monetizing mobile games had a Consent Management Platform (CMP) implemented in January 2024.
- Pool was created by filtering out non-ad-monetizing and Asian-market focused games from top 100 grossing list, then adding games outside top 100 grossing
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024-01
Entity
Sample Size
61
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GameBiz Consulting
Primary
Tier A
https://www.gamebizconsulting.com/blog/googles-cmp-top-100-games ↗
Source Article
How Top 100 Grossing Games Responded to Google’s CMP Requirements
How Top 100 Grossing Games Responded to Google’s CMP Requirements
In this article, we examined the reaction of the top 100 grossing games to Google's CMP mandate.
Božo Janković
Google's recent policy shift, which we previously discussed in more detail, mandates that publishers must implement a Googl…
Original Research
GameBiz Consulting
· Original study ↗
Methodology
Pool of 61 ad-monetizing games derived from the top 100 grossing list (excluding 63 games without ads tag and 34 Asia-focused games) plus games outside the top 100, from a wider analysis of 120+ games based on App Magic data (Dec 2023); games checked after Jan 18, 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ad-monetizing top-grossing mobile games (61-game manually verified pool): 28% cmp adoption rate. Source: GameBiz Consulting (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmp-adoption-ad-monetizing-games-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmp-adoption-ad-monetizing-games-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- cmp adoption rate for Ad-monetizing top-grossing mobile games (61-game manually verified pool)<br><small>Source: GameBiz Consulting (2024-01) · <a href="https://lighthousedata.io/data/cmp-adoption-ad-monetizing-games-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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