B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- share of cmos planning substantial marketing investment increase for CMOs and senior marketing executives (2023)
44% of CMOs and senior marketing executives surveyed planned to substantially increase marketing investments in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
robroyconsulting.com
Primary
Tier B
https://www.robroyconsulting.com/perspectives/marketing-budget-cuts-and-boosts ↗
Source Article
Marketing Budget Cuts and Boosts | Rob Roy Consulting
By Joshua Reynolds
January 12, 2023
Marketing Budget Cuts and Boosts:
A Silver Linings Playbook
The Forecast—Dark Clouds with a Silver Lining
Due to several unforeseen economic challenges, marketers are facing a near-term shortfall in budget, with the promise of bigger budgets heading into next year…
Original Research
robroyconsulting.com
· Original study ↗
Methodology
Poll of 200+ CMOs across multiple sectors
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs and senior marketing executives: 44% share of cmos planning substantial marketing investment increase. Source: robroyconsulting.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-substantially-increase-investment-2023
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<blockquote cite="https://lighthousedata.io/data/cmos-substantially-increase-investment-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of cmos planning substantial marketing investment increase for CMOs and senior marketing executives<br><small>Source: robroyconsulting.com (2023) · <a href="https://lighthousedata.io/data/cmos-substantially-increase-investment-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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