B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- intent investment increase expectation rate for CMOs expecting intent data investments to significantly increase in following 12 months (2024-01)
46% of CMOs surveyed expect their intent data investments to significantly increase in the following 12 months.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024-01
Entity
Sample Size
52
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Intentsify/Ascend2
Primary
Tier A
https://intentsify.io/blog/survey-results-expanded-intent-data-use-cases-for-b2b-marketing/ ↗
Source Article
Survey Results: Expanded Intent Data Use Cases for B2B Marketing
Intentsify and Ascend2 recently fielded a survey of 352 B2B marketers in North America and EMEA to better understand their intent data use cases, as well as associated challenges and benefits.
The responses are enlightening. Similarities exist across all marketing job functions surveyed, which inclu…
Original Research
Intentsify/Ascend2
· Original study ↗
Methodology
An additional 44% expect moderate increase
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs expecting intent data investments to significantly increase in following 12 months: 46% intent investment increase expectation rate. Source: Intentsify/Ascend2 (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-significant-intent-investment-increase-2024
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<blockquote cite="https://lighthousedata.io/data/cmos-significant-intent-investment-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- intent investment increase expectation rate for CMOs expecting intent data investments to significantly increase in following 12 months<br><small>Source: Intentsify/Ascend2 (2024-01) · <a href="https://lighthousedata.io/data/cmos-significant-intent-investment-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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