B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- cmo ai prioritization rate for CMOs (2023)
85% of CMOs prioritize AI for personalization according to the Deloitte 2023 Digital Marketing Report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://www.antitempmail.com/blog/microsoft-ai-brands-productivity-imaginative-content ↗
Source Article
From Hot Wheels to handling content: How brands…
Original Research
Deloitte
· Original study ↗
Methodology
Cited from Deloitte 2023 Digital Marketing Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 85% cmo ai prioritization rate. Source: Deloitte (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-prioritizing-ai-personalization-85
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<blockquote cite="https://lighthousedata.io/data/cmos-prioritizing-ai-personalization-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- cmo ai prioritization rate for CMOs<br><small>Source: Deloitte (2023) · <a href="https://lighthousedata.io/data/cmos-prioritizing-ai-personalization-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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