B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
29%
29% -- cmos anxious about media planning for performance and sustainability for Global CMOs (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dentsu
Primary
Tier A
https://besteverad.com/apac-cmos-take-the-lead-in-shaping-media-strategies-in-the-digital-age/ ↗
Source Article
APAC CMOs Take the Lead in Shaping Media Strategies in the Digital Age
Original Research
dentsu
· Original study ↗
Methodology
dentsu CMO Navigator Media Edition survey conducted August 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global CMOs: 29% cmos anxious about media planning for performance and sustainability. Source: dentsu (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-media-planning-sustainability-concern-2025
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<blockquote cite="https://lighthousedata.io/data/cmos-media-planning-sustainability-concern-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- cmos anxious about media planning for performance and sustainability for Global CMOs<br><small>Source: dentsu (2025) · <a href="https://lighthousedata.io/data/cmos-media-planning-sustainability-concern-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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