B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- share of cmos leading at brand data ai intersection for CMOs (2025)
30% of CMOs consider themselves as leading at the intersection of brand storytelling, data-driven strategy, and AI innovation to drive growth.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier A
https://report.thedrum.com/salesforce-the-a-shaped-cmo/solution ↗
Source Article
Solution - Salesforce A-shaped CMO Ungated
Why the future is
A-shaped
To seize the agentic AI opportunity and secure the future of marketing, CMOs need a new operational framework. Enter the A-shaped CMO.
Why the future is
A-shaped
To seize the agentic AI opportunity and secure the future of marketing, CMOs need a new operational framework. …
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce report on CMO perceptions; survey methodology not detailed on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 30% share of cmos leading at brand data ai intersection. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-leading-brand-data-ai-intersection-30pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmos-leading-brand-data-ai-intersection-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of cmos leading at brand data ai intersection for CMOs<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/cmos-leading-brand-data-ai-intersection-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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