B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- share of cmos saying budget insufficient to execute strategy for CMOs (2025)
59% of CMOs reported not having enough budget to execute their strategy in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.fieldtrip.agency/post/marketing-operations-for-enterprise ↗
Source Article
Marketing Operations: Building the Engine Behind Modern Enterprise Marketing
Yousuf
Published:
June 30, 2026
Updated:
August 21, 2026
Enterprise marketing has become too complex to run on disconnected tools, scattered requests, and manual effort. Your team is expected to launch campaigns across more channels, personalize customer journeys, prove pipeline impact, and keep pac…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2025 CMO Spend Survey, cited by Fieldtrip Agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 59% share of cmos saying budget insufficient to execute strategy. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-insufficient-budget-2025
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<blockquote cite="https://lighthousedata.io/data/cmos-insufficient-budget-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of cmos saying budget insufficient to execute strategy for CMOs<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/cmos-insufficient-budget-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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