B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- cmo genai roi reported rate for CMOs (2025)
93% of CMOs report that generative AI is delivering ROI.
- Secondary citation from a newsletter citing 'a new study' without naming the original research author or methodology details
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dont-feed-the-algorithm.beehiiv.com
Primary
Tier C
https://dont-feed-the-algorithm.beehiiv.com/p/don-t-feed-the-algorithm-issue-027 ↗
Source Article
Don't Feed The Algorithm: Issue 027
🐊 Editor's Note
Hey there,
Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.
Marketing has always borrowed from art — intuition, emotion, and the power to move people. But with AI reshaping …
Original Research
dont-feed-the-algorithm.beehiiv.com
· Original study ↗
Methodology
Newsletter cites 'a new study' with no named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 93% cmo genai roi reported rate. Source: dont-feed-the-algorithm.beehiiv.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-genai-roi-2025
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<blockquote cite="https://lighthousedata.io/data/cmos-genai-roi-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- cmo genai roi reported rate for CMOs<br><small>Source: dont-feed-the-algorithm.beehiiv.com (2025) · <a href="https://lighthousedata.io/data/cmos-genai-roi-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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