B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

73%

73% -- share of cmos frustrated by vanity metrics focus for Chief Marketing Officers (2026)

Name: Share Of Cmos Frustrated By Vanity Metrics Focus Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · Agency Analytics

73% of CMOs report feeling frustrated that agency partners focus on vanity metrics (like impressions or reach) instead of directly connecting marketing activity to core business metrics like revenue and pipeline.

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Attribution: Agency Analytics View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2026

Entity

Chief Marketing Officers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Agency Analytics Primary Tier B

https://www.ammunition.agency/blog/what-partnership-actually-means ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

What Partnership Actually Means

Original Research

Agency Analytics · Original study ↗

Methodology

Survey cited from Agency Analytics

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Chief Marketing Officers: 73% share of cmos frustrated by vanity metrics focus. Source: Agency Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-frustrated-vanity-metrics

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<blockquote cite="https://lighthousedata.io/data/cmos-frustrated-vanity-metrics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of cmos frustrated by vanity metrics focus for Chief Marketing Officers<br><small>Source: Agency Analytics (2026) · <a href="https://lighthousedata.io/data/cmos-frustrated-vanity-metrics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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