B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- cmos with expanded responsibilities for CMOs (2017)
30% of CMOs reported that they had taken on more responsibilities as aspects of sales, IT, and customer experience were integrated under the marketing umbrella.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2017
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
http://www.bigredrecruitment.co.uk/the-changing-roles-of-cios-and-cmos/ ↗
Source Article
The changing roles of CIOs and CMOs
Original Research
Gartner
· Original study ↗
Methodology
Gartner research cited in article
Methodology documented
Segmentation
Industrymarketing
RegionEMEA
RoleCMO
Cite this stat
Plain Text
CMOs: 30% cmos with expanded responsibilities. Source: Gartner (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-expanded-responsibilities
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmos-expanded-responsibilities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- cmos with expanded responsibilities for CMOs<br><small>Source: Gartner (2017) · <a href="https://lighthousedata.io/data/cmos-expanded-responsibilities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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