B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
44%
44% -- share of cmos rating email marketing essential for CMOs (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
richfunnels.com
Primary
Tier C
https://richfunnels.com/what-is-marketing-funnel-learn-all-stages/ ↗
Source Article
What is Marketing Funnel: Learn All Stages - RichFunnels
I want to start this article with one question: Why do you need to understand the marketing funnel? Because without knowing your customer journey, you can’t sell anything.
Every business owner faces the challenge of turning casual browsers into loyal customers, but understanding the marketing funnel…
Original Research
richfunnels.com
· Original study ↗
Methodology
Cited survey, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 44% share of cmos rating email marketing essential. Source: richfunnels.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-email-marketing-essential
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<blockquote cite="https://lighthousedata.io/data/cmos-email-marketing-essential" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of cmos rating email marketing essential for CMOs<br><small>Source: richfunnels.com (2024) · <a href="https://lighthousedata.io/data/cmos-email-marketing-essential" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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