B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
78%
78% -- share of cmos demanding quantifiable evidence of pr value for CMOs (2024)
78% of CMOs demand specific, quantifiable evidence of how PR adds value to the bottom line before approving or maintaining spending.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
USC Annenberg
Primary
Tier B
https://akselera.tech/en/insights/guides/digital-pr-brand-building ↗
Source Article
Digital PR & Brand Building Guide for SEO Success 2026
Original Research
USC Annenberg
· Original study ↗
Methodology
Cited from 2024 USC Annenberg Global Communications Report
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleCMO
Cite this stat
Plain Text
CMOs: 78% share of cmos demanding quantifiable evidence of pr value. Source: USC Annenberg (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-demand-quantifiable-pr-value
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<blockquote cite="https://lighthousedata.io/data/cmos-demand-quantifiable-pr-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of cmos demanding quantifiable evidence of pr value for CMOs<br><small>Source: USC Annenberg (2024) · <a href="https://lighthousedata.io/data/cmos-demand-quantifiable-pr-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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