B
Evidence Grade B
Graded
under review
Safe to Cite
Current
66%
66% -- cmos expect content marketing roi for CMOs (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mass relevance
Primary
Tier B
https://marketinginsidergroup.com/content-marketing/looming-content-crisis/ ↗
Source Article
Big Data Is Driving Content Marketing Strategy
Original Research
Mass relevance
· Original study ↗
Methodology
Mass relevance report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 66% cmos expect content marketing roi. Source: Mass relevance (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-content-marketing-roi-expectation
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<blockquote cite="https://lighthousedata.io/data/cmos-content-marketing-roi-expectation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- cmos expect content marketing roi for CMOs<br><small>Source: Mass relevance (2026) · <a href="https://lighthousedata.io/data/cmos-content-marketing-roi-expectation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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