B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- share of cmos considered ai savvy by ceos for CMOs (2025)
Only 15% of CMOs are considered to be AI-savvy by their own CEOs.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://report.thedrum.com/salesforce-the-a-shaped-cmo/challenge ↗
Source Article
Challenge - Salesforce A-shaped CMO Ungated
AI inertia: the cost of chaos
CMOs have not only embraced generative and predictive AI – they’re driving it into their organization. And, when it comes to agentic AI, they recognize its potential to unlock true leadership autonomy. But only one in 10 have adopted agentic AI. Why? Because of confiden…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2025 CEO survey, cited by Salesforce
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleCMO
Cite this stat
Plain Text
CMOs: 15% share of cmos considered ai savvy by ceos. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-ai-savvy-ceos-gartner-2025
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<blockquote cite="https://lighthousedata.io/data/cmos-ai-savvy-ceos-gartner-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of cmos considered ai savvy by ceos for CMOs<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/cmos-ai-savvy-ceos-gartner-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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