B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- cmo ai targeting priority rate for CMOs in the U.S. and Canada (2023)
45% of CMOs in the U.S. and Canada plan to prioritize AI for audience targeting in the next year.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://imaginationpersonified.com/2024/08/12/impact-of-ai-on-ad-targeting-and-optimization/ ↗
Source Article
Impact of Artificial Intelligence (AI) on Ad Targeting & Optimization
A research on how does AI-driven ad targeting and optimization impact ROAS compared to traditional methods?
The digital advertising world is evolving rapidly, thanks to advancements in Artificial Intelligence (AI) and Machine Learning (ML). These technologies are transforming how businesses reach th…
Original Research
Statista
· Original study ↗
Methodology
Statista data cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs in the U.S. and Canada: 45% cmo ai targeting priority rate. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-ai-audience-targeting-priority
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<blockquote cite="https://lighthousedata.io/data/cmos-ai-audience-targeting-priority" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- cmo ai targeting priority rate for CMOs in the U.S. and Canada<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/cmos-ai-audience-targeting-priority" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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