C
Evidence Grade C
Use with Hedging
Current
24.2%
24.2% — marketing activities powered by ai for Global marketing organisations (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
24.2%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (2)
whitehat-seo.co.uk
Primary
Tier A
https://whitehat-seo.co.uk/blog/ai-in-marketing-2026-research-report ↗
Source Article
AI in Marketing 2026
Global AI adoption in marketing has accelerated sharply since 2024. McKinsey's 2025 global survey found 79% of organisations now use generative AI — up from 33% in 2023. The CMO Survey from Duke University and Deloitte quantifies the shift precisely: AI and machine learning now …
Also cited by
Huxiu (虎嗅)
https://www.huxiu.com/article/1256427.html
2026-05-03
Original Research
Duke University & Deloitte
· Original study ↗
Methodology
CMO Survey from Duke University and Deloitte
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Global marketing organisations: 24.2% marketing activities powered by ai. Source: whitehat-seo.co.uk (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/cmo-survey-ai-marketing-activities-2026
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<blockquote cite="https://lighthousedata.io/data/cmo-survey-ai-marketing-activities-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.2%</strong> — marketing activities powered by ai for Global marketing organisations<br><small>Source: whitehat-seo.co.uk (2026) · <a href="https://lighthousedata.io/data/cmo-survey-ai-marketing-activities-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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