B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.6%
8.6% -- ai adoption rate for marketing optimization for CMO Survey respondents (companies/marketing organizations) (2022)
According to The CMO Survey 2022, 8.6% of respondents used AI in their companies to optimize marketing efforts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.6%
Unit
Percentage
Data Vintage
2022
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey (Duke University Fuqua School of Business)
Primary
Tier B
https://www.persado.com/articles/ai-for-cmos/?utm_source=hootsuite&utm_medium=persado&utm_term=&utm_… ↗
Source Article
How AI Turns CMOs Into Digital Transformation Trendsetters
CMOs are uniquely positioned to lead the charge and usher in an exciting new era of AI in digital marketing. That is, if they are open to adapting not only alongside, but also ahead of new martech capabilities.
In this webinar, AI for CMOs: The Real World Playbook for Digital Transformation, author …
Original Research
The CMO Survey (Duke University Fuqua School of Business)
· Original study ↗
Methodology
Cited from The CMO Survey 2022; Persado is a secondary source citing this named research
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionNorth America
RoleCMO
Cite this stat
Plain Text
CMO Survey respondents (companies/marketing organizations): 8.6% ai adoption rate for marketing optimization. Source: The CMO Survey (Duke University Fuqua School of Business) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-survey-2022-ai-usage-marketing-optimization
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<blockquote cite="https://lighthousedata.io/data/cmo-survey-2022-ai-usage-marketing-optimization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.6%</strong> -- ai adoption rate for marketing optimization for CMO Survey respondents (companies/marketing organizations)<br><small>Source: The CMO Survey (Duke University Fuqua School of Business) (2022) · <a href="https://lighthousedata.io/data/cmo-survey-2022-ai-usage-marketing-optimization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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