B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.6%
8.6% -- ai adoption rate in marketing for Marketing organizations (respondents to The CMO Survey 2022) (2022)
According to The CMO Survey 2022, 8.6% of respondents used AI in their companies to optimize marketing efforts.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8.6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey (Duke University Fuqua School of Business)
Primary
Tier C
https://www.persado.com/articles/ai-for-cmos/ ↗
Source Article
How AI Turns CMOs Into Digital Transformation Trendsetters
November 18, 2022
How AI Turns CMOs Into Digital Transformation Trendsetters
CMOs are uniquely positioned to lead the charge and usher in an exciting new era of AI in digital marketing. That is, if they are open to adapting not only alongside, but also ahead of new martech capabilities.
In this webi…
Original Research
The CMO Survey (Duke University Fuqua School of Business)
· Original study ↗
Methodology
Share of respondents whose companies used AI to optimize marketing efforts, per The CMO Survey 2022 as cited by Persado
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing organizations (respondents to The CMO Survey 2022): 8.6% ai adoption rate in marketing. Source: The CMO Survey (Duke University Fuqua School of Business) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-survey-2022-ai-adoption-marketing-8-6pct
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<blockquote cite="https://lighthousedata.io/data/cmo-survey-2022-ai-adoption-marketing-8-6pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.6%</strong> -- ai adoption rate in marketing for Marketing organizations (respondents to The CMO Survey 2022)<br><small>Source: The CMO Survey (Duke University Fuqua School of Business) (2022) · <a href="https://lighthousedata.io/data/cmo-survey-2022-ai-adoption-marketing-8-6pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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