B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.6%
8.6% -- ai adoption rate for Marketers surveyed in The CMO Survey 2022 using AI in their companies to optimize marketing efforts (2022)
According to The CMO Survey 2022, 8.6% of respondents used AI in their companies to optimize marketing efforts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8.6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The CMO Survey
Primary
Tier C
https://www.persado.com/articles/ai-for-cmos/ ↗
Source Article
How AI Turns CMOs Into Digital Transformation Trendsetters
November 18, 2022
How AI Turns CMOs Into Digital Transformation Trendsetters
CMOs are uniquely positioned to lead the charge and usher in an exciting new era of AI in digital marketing. That is, if they are open to adapting not only alongside, but also ahead of new martech capabilities.
In this webi…
Original Research
The CMO Survey
· Original study ↗
Methodology
Cited in Persado article as 'only 8.6% of respondents used AI in their companies to optimize marketing efforts' per The CMO Survey 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers surveyed in The CMO Survey 2022 using AI in their companies to optimize marketing efforts: 8.6% ai adoption rate. Source: The CMO Survey (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-survey-2022-ai-adoption-8-6-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmo-survey-2022-ai-adoption-8-6-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.6%</strong> -- ai adoption rate for Marketers surveyed in The CMO Survey 2022 using AI in their companies to optimize marketing efforts<br><small>Source: The CMO Survey (2022) · <a href="https://lighthousedata.io/data/cmo-survey-2022-ai-adoption-8-6-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.