B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
100
100 -- survey respondents for CMOs surveyed by TrueVoice (2023)
A comprehensive survey commissioned by TrueVoice surveyed more than 100 CMOs.
- survey size is stated as 'more than 100'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
100
Unit
Count
Data Vintage
2023
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TrueVoice Growth
Primary
Tier B
https://www.truevoicegrowth.com/insights ↗
Source Article
Insights
Full Funnel
GROWTHinsights
Thought Leadership from TrueVoice Growth™
How Humana and TrueVoice redefined the client-agency relationship—and why the collaboration earned recognition at the 2026 B2B Marketing Elevation Awards.
Read StoryLearn AB testing best practices to improve email performance by fo…
Original Research
TrueVoice Growth
· Original study ↗
Methodology
Survey commissioned by TrueVoice; findings referenced but detailed results not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs surveyed by TrueVoice: 100 survey respondents. Source: TrueVoice Growth (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-survey-100-respondents
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmo-survey-100-respondents" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100</strong> -- survey respondents for CMOs surveyed by TrueVoice<br><small>Source: TrueVoice Growth (2023) · <a href="https://lighthousedata.io/data/cmo-survey-100-respondents" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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