B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

64%

64% -- share of cmos citing financial impact as top challenge for CMOs (2025)

Name: Share Of Cmos Citing Financial Impact As Top Challenge Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · mi6agency.com

64% of CMOs cite proving marketing's financial impact as their top challenge.

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Attribution: mi6agency.com View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

64%

Unit

Percentage

Data Vintage

2025

Entity

CMOs

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

mi6agency.com Primary Tier C

https://www.mi6agency.com/mi6-round-up-may-2025 ↗

Confidence: 23/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Mi6 Round Up | May 2025

Mi6 Round Up | May 2025 Updated: May 19, 2025 At Mi6, we curate these round ups to deliver essential, actionable insights that matter to entrepreneurs and marketing professionals like you. We sift through the noise to bring you the strategies, trends, and innovations that can genuinely move the need…

Original Research

mi6agency.com · Original study ↗

Methodology

Secondary citation in Mi6 round-up; original survey not named

Methodology documented

Segmentation

Industrymarketing RoleCMO

Cite this stat

Plain Text

CMOs: 64% share of cmos citing financial impact as top challenge. Source: mi6agency.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-roi-proof-challenge-2025

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<blockquote cite="https://lighthousedata.io/data/cmo-roi-proof-challenge-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of cmos citing financial impact as top challenge for CMOs<br><small>Source: mi6agency.com (2025) · <a href="https://lighthousedata.io/data/cmo-roi-proof-challenge-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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