B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- share of cmos prioritizing reallocation to high roi activities for CMOs (2025)
33% of CMOs are prioritizing the reallocation of resources from low-ROI to high-ROI activities.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
402
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://martechtrend.com/ai-revolution-in-marketing-shifting-budgets-and-workforce-dynamics/ ↗
Source Article
AI Revolution in Marketing: Shifting Budgets and Workforce Dynamics - martechtrend
The landscape of marketing is undergoing a transformative shift as artificial intelligence (AI) takes center stage, impacting both budget allocations and workforce dynamics. According to Gartner’s annual CMO Spend Survey, Chief Marketing Officers (CMOs) are grappling with stagnant budgets and are in…
Original Research
Gartner
· Original study ↗
Methodology
Gartner annual CMO Spend Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 33% share of cmos prioritizing reallocation to high roi activities. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-reallocate-roi-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmo-reallocate-roi-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of cmos prioritizing reallocation to high roi activities for CMOs<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/cmo-reallocate-roi-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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