B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- cmo martech adoption excellence share for Respondent organizations (per surveyed CMOs) (2026)
11% of surveyed marketing leaders said their organizations excel at adopting and innovating with new marketing technologies.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lippincott
Primary
Tier C
https://athensceo.com/news/2026/07/cmos-are-tasked-driving-ai-era-growth-many-sacrifice-long-term-br… ↗
Source Article
CMOs are Tasked with Driving AI
Original Research
Lippincott
· Original study ↗
Methodology
Study of more than 500 marketing leaders; fielded by NewtonX in partnership with Bloomberg Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Respondent organizations (per surveyed CMOs): 11% cmo martech adoption excellence share. Source: Lippincott (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-martech-adoption-excellence-11pct
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<blockquote cite="https://lighthousedata.io/data/cmo-martech-adoption-excellence-11pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- cmo martech adoption excellence share for Respondent organizations (per surveyed CMOs)<br><small>Source: Lippincott (2026) · <a href="https://lighthousedata.io/data/cmo-martech-adoption-excellence-11pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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