B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

57%

57% -- genai expectation for value roi for CMOs (2025)

Name: Genai Expectation For Value ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2025 · CMO Council

57% of CMOs expect generative AI to be the martech investment most likely to create value and ROI.

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Attribution: CMO Council View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

57%

Unit

Percentage

Data Vintage

2025

Entity

CMOs

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CMO Council Primary Tier A

https://www.chiefmarketer.com/creating-a-cmo-command-center-to-navigate-a-year-of-flux/ ↗

Confidence: 55/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Creating a ‘CMO Command Center’ to Navigate a Year of Flux - Chief Marketer

With its inaugural Marketing Vitality Index, the CMO Council has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux. The report tracks and analyzes data within five core marketing categories, assessing mark…

Original Research

CMO Council · Original study ↗

Segmentation

Industrymarketing RoleCMO

Cite this stat

Plain Text

CMOs: 57% genai expectation for value roi. Source: CMO Council (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-expect-genai-value-roi

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<blockquote cite="https://lighthousedata.io/data/cmo-expect-genai-value-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- genai expectation for value roi for CMOs<br><small>Source: CMO Council (2025) · <a href="https://lighthousedata.io/data/cmo-expect-genai-value-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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