B
Evidence Grade B
Graded
under review
Safe to Cite
Current
33%
33% -- share of marketers expecting agency partnership support in internal transformation for CMOs / marketers surveyed in CMO Barometer (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
805
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Serviceplan Group / University of St. Gallen / Heidrick & Struggles
Primary
Tier A
https://groupone.prowly.com/440231-cmo-liderem-transformacji-w-firmie-agencja-partnerem-w-tym-proces… ↗
Source Article
CMO liderem transformacji w firmie, agencja partnerem w tym procesie? Wyniki globalnego badania CMO Barometer 2026
Sztuczna inteligencja definiuje na nowo przyszłość budowania marek, a także rolę dyrektora marketingu w organizacji – to główne wnioski płynące z 7. edycji badania CMO Barometer, opartego na opiniach 805 marketerów z 15 rynków. Zmieniają się też oczekiwania wobec agencji – po raz pierwszy aż 33% bad…
Original Research
Serviceplan Group / University of St. Gallen / Heidrick & Struggles
· Original study ↗
Methodology
Global CMO Barometer survey, 7th edition, 805 marketers across 15 markets, conducted by Serviceplan Group, University of St. Gallen, and Heidrick & Struggles
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs / marketers surveyed in CMO Barometer: 33% share of marketers expecting agency partnership support in internal transformation. Source: Serviceplan Group / University of St. Gallen / Heidrick & Struggles (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-barometer-2026-agency-transformation-support
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<blockquote cite="https://lighthousedata.io/data/cmo-barometer-2026-agency-transformation-support" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of marketers expecting agency partnership support in internal transformation for CMOs / marketers surveyed in CMO Barometer<br><small>Source: Serviceplan Group / University of St. Gallen / Heidrick & Struggles (2026) · <a href="https://lighthousedata.io/data/cmo-barometer-2026-agency-transformation-support" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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