B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- cmo ai leadership goal rate for CMOs (2026)
70% of CMOs report that becoming an AI leader is a critical goal for 2026.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
401
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cm… ↗
Source Article
Marketing Statistics 2026: Budgets, AI Adoption And ROI Numbers
The average company now spends 7.8% of its revenue on marketing, according to Gartner’s 2026 CMO Spend Survey. Global ad spending is on track to cross $1 trillion for the first time this year. These marketing statistics cover budgets, digital ad spend, content marketing, email, and social media, wit…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2026 CMO Spend Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 70% cmo ai leadership goal rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-ai-leadership-goal-2026
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<blockquote cite="https://lighthousedata.io/data/cmo-ai-leadership-goal-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cmo ai leadership goal rate for CMOs<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/cmo-ai-leadership-goal-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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