B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- pct citing strategy issues for content marketing decline for Respondents in Content Marketing Institute research (content marketers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
http://www.articlebiz.com/article/1051643154-1-top-three-pieces-of-advice-for-choosing-a-digital-age… ↗
Source Article
Marketing & Advertising :: Top three pieces of advice for choosing a digital agency for your business
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Attributed to research carried out by the Content Marketing Institute; no survey year or sample size stated in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Respondents in Content Marketing Institute research (content marketers): 40% pct citing strategy issues for content marketing decline. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-strategy-issues-content-marketing-decline-40
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<blockquote cite="https://lighthousedata.io/data/cmi-strategy-issues-content-marketing-decline-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- pct citing strategy issues for content marketing decline for Respondents in Content Marketing Institute research (content marketers)<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/cmi-strategy-issues-content-marketing-decline-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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