B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- content influence on purchase decision for consumers (2023)
77% of consumers say quality content positively influences their decision to do business with a company.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://linchpinseo.com/asheville-nc-marketing-insights/ ↗
Source Article
Linchpin SEO : Asheville Marketing Landscape: SEO, Web Design, PPC
Asheville, North Carolina, is known for its vibrant arts scene, historic architecture, and breathtaking mountain landscapes. Nestled in the Blue Ridge Mountains, this unique community offers a blend of urban sophistication and outdoor adventure that appeals to various demographics. Therefore, unders…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute survey as cited by Linchpin SEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 77% content influence on purchase decision. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-quality-content-influence-2023
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<blockquote cite="https://lighthousedata.io/data/cmi-quality-content-influence-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- content influence on purchase decision for consumers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/cmi-quality-content-influence-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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