B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- share outsourcing content marketing for large companies (1,000+ employees, CMI survey) (2026)
75% of large company respondents (1,000+ employees) outsource content marketing activities.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://bloggerspassion.com/content-marketing-statistics/ ↗
Source Article
Content Marketing Statistics (2026) ROI, Trends & Challenges
Are you searching for up-to-date content marketing statistics for 2026? You’re in the right place.
Over the past five years, the popularity and overall Google searches for “content marketing” have grown almost threefold.
Have a look;
So if you want to unleash the power of content marketing to grow y…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute B2B research
Methodology documented
Segmentation
Industrymarketing
Company SizeEnterprise
Channelcontent
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Plain Text
large companies (1,000+ employees, CMI survey): 75% share outsourcing content marketing. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-outsourcing-large-companies
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<blockquote cite="https://lighthousedata.io/data/cmi-outsourcing-large-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share outsourcing content marketing for large companies (1,000+ employees, CMI survey)<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/cmi-outsourcing-large-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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