B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- brand awareness goal achievement rate for Marketers using content marketing (2025)
84% of marketers report that content marketing helped them reach their brand awareness goals in the past year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://growthkitchen.agency/category/content-marketing/ ↗
Source Article
Content Marketing Analytics: Metrics, Tools, and ROI Tips
- Content Marketing
Content Marketing Analytics: Metrics, Tools, and ROI Tips
How content marketing analytics drive performance
You already know creating content isn’t the hard part anymore. The real challenge is proving what that content achieves. A campaign might attract attention, but does it mov…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Reported as achieved 'in the past year'; attributed to Content Marketing Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers using content marketing: 84% brand awareness goal achievement rate. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-marketers-brand-awareness-goal-84
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<blockquote cite="https://lighthousedata.io/data/cmi-marketers-brand-awareness-goal-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- brand awareness goal achievement rate for Marketers using content marketing<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/cmi-marketers-brand-awareness-goal-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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