B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- pct with documented content marketing strategy for Respondents' businesses or clients (content marketers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
http://www.articlebiz.com/article/1051643154-1-top-three-pieces-of-advice-for-choosing-a-digital-age… ↗
Source Article
Marketing & Advertising :: Top three pieces of advice for choosing a digital agency for your business
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Attributed to research carried out by the Content Marketing Institute; no survey year or sample size stated in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Respondents' businesses or clients (content marketers): 37% pct with documented content marketing strategy. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-documented-content-marketing-strategy-37
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmi-documented-content-marketing-strategy-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- pct with documented content marketing strategy for Respondents' businesses or clients (content marketers)<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/cmi-documented-content-marketing-strategy-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.