B
Evidence Grade B
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Recent
39%
39% -- percentage saying content not tied to customer journey for B2B content marketing teams with moderate or worse results (2025)
Among content marketing teams with only moderate or worse results, 39% say content is not tied to the customer journey according to CMI research.
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Lighthouse Research Team
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Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://jeda.ai/ai-templates-frameworks/ai-content-marketing-strategies ↗
Source Article
AI Content Marketing Strategy in an AI Workspace | Jeda.ai
Most teams do not have a content shortage. They have a decision shortage. An AI content marketing strategy fixes that by turning random content requests into a visible system: who you want to reach, what problems you will solve, which formats you will publish, where you will distribute them, and how…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute B2B benchmarks research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B content marketing teams with moderate or worse results: 39% percentage saying content not tied to customer journey. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-content-not-tied-to-customer-journey
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<blockquote cite="https://lighthousedata.io/data/cmi-content-not-tied-to-customer-journey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- percentage saying content not tied to customer journey for B2B content marketing teams with moderate or worse results<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/cmi-content-not-tied-to-customer-journey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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