B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- share rating content marketing unsuccessful for B2C marketers (2018)
3% of companies participating in the Content Marketing Institute survey felt their content marketing approach was not successful.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.webware.io/blogs/webware/541995-62--of-small-businesses-fail-with-facebook-ads--here-s-h… ↗
Source Article
62% of Small Businesses Fail with Facebook Ads. Here’s How to Fix That
Bio: He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and wa…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute survey result as cited in article.
Methodology documented
Segmentation
Industrycontent_marketing
Company SizeSMB
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
B2C marketers: 3% share rating content marketing unsuccessful. Source: Content Marketing Institute (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-content-marketing-unsuccessful-3
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<blockquote cite="https://lighthousedata.io/data/cmi-content-marketing-unsuccessful-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share rating content marketing unsuccessful for B2C marketers<br><small>Source: Content Marketing Institute (2018) · <a href="https://lighthousedata.io/data/cmi-content-marketing-unsuccessful-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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