B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- content marketing success rate for organizations with content marketing (2022)
29% of organizations consider themselves extremely or very successful with content marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2022
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute / MarketingProfs
Primary
Tier B
https://www.johnegan.net/blog/content-marketing-how-to-do-more-with-less ↗
Source Article
Content Marketing: How to Do More With Less
Content Marketing: How to Do More With Less
Ugh!
You’re tasked with producing top-notch content as part of your brand’s content marketing. Maybe it’s blog posts or videos or social media posts, or a mix of content types. Whatever kind of content you’re dealing with, the job of generating content can…
Original Research
Content Marketing Institute / MarketingProfs
· Original study ↗
Methodology
Content Marketing Institute/MarketingProfs survey
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleContent Marketer
Channelcontent
Cite this stat
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organizations with content marketing: 29% content marketing success rate. Source: Content Marketing Institute / MarketingProfs (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-content-marketing-success-2022
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<blockquote cite="https://lighthousedata.io/data/cmi-content-marketing-success-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- content marketing success rate for organizations with content marketing<br><small>Source: Content Marketing Institute / MarketingProfs (2022) · <a href="https://lighthousedata.io/data/cmi-content-marketing-success-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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