B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- content marketing importance rate for B2B marketers (2023)
71% of marketers reported that content marketing became more important to their organization over the past year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.scribenational.ca/blog/content-writing-companys-happiest-customers ↗
Source Article
6 Qualities Our Content Writing Company's Happiest Customers Share — Scribe National
6 qualities our content writing company’s happiest customers share
Every good relationship is a two-way street. I could talk about why clients enjoy working with our content writing company (and you can read about that here), but I want to go deeper. If you’ve ever wondered how some B2B companies ma…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute survey, as cited by Scribe National blog
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B marketers: 71% content marketing importance rate. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-content-marketing-importance-2023
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<blockquote cite="https://lighthousedata.io/data/cmi-content-marketing-importance-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- content marketing importance rate for B2B marketers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/cmi-content-marketing-importance-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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