B
Evidence Grade B
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accuracy verified by the review judge
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Recent
87%
87% -- content marketing brand awareness effectiveness share for B2B marketers (2025)
87% of B2B marketers stated that content marketing helped build brand awareness.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://growthmk.com/b2b-marketing-agency-guide ↗
Source Article
B2B 마케팅 대행사, 무엇이 달라야 하는가 — 의사결정 가이드 | Growth
B2B 마케팅 대행사, 무엇이 달라야 하는가 — 의사결정 가이드
임재복
B2B 마케팅 대행사를 고를 때 핵심 질문은 “광고를 잘 돌리는가”가 아니라 “우리 산업의 구매 위원회를 이해하고, 매출이 될 리드를 정의·검증할 수 있는가”입니다. B2B는 평균 6~10명이 참여하는 구매 위원회가 수개월에 걸쳐 의사결정하고(출처: Gartner), 한 건의 계약 규모가 크기 때문에 리드의 개수(MQL)가 아니라 질(SQL·파이프라인 기여)로 성과를 판단해야 합니다. 좋은 B2B 대행사는 ① 산업과 DMU(의사결정 단위) 이해도, ② 리드 질 …
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Share of B2B marketers saying content marketing helped build brand awareness, per CMI B2B Content Marketing 2025 survey as cited by the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 87% content marketing brand awareness effectiveness share. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-2025-content-marketing-brand-awareness-87
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<blockquote cite="https://lighthousedata.io/data/cmi-2025-content-marketing-brand-awareness-87" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- content marketing brand awareness effectiveness share for B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/cmi-2025-content-marketing-brand-awareness-87" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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