B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- content marketing value for generating sales for top marketers (2023)
64% of top marketers affirmed content marketing's value for generating sales in a 2023 Content Marketing Institute study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.i-midastouch.com/the-art-of-persuasion-using-content-to-engage-with-your-manufacturing-a… ↗
Source Article
Recommended Posts
In a 2023 Content Marketing Institute study, 73% of the top marketers outlined how content marketing is effective for nurturing leads. Likewise, 64% affirmed its value for generating sales and 60% for establishing an audience of subscribers.
The value of good content becomes even more critical when …
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute study, cited by Midas Touch blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top marketers: 64% content marketing value for generating sales. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmi-2023-content-marketing-generating-sales
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<blockquote cite="https://lighthousedata.io/data/cmi-2023-content-marketing-generating-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- content marketing value for generating sales for top marketers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/cmi-2023-content-marketing-generating-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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