B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

55.3%

55.3% -- mobile traffic share for Black Friday ecommerce (2023)

2023  · Cloudflare

On Black Friday 2023, 55.3% of sessions occurred on mobile devices according to Cloudflare.

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Attribution: Cloudflare View source
Lighthouse Research Team
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Source verified Evidence graded
Value
55.3%
Unit
Percentage
Data Vintage
2023
Entity
Black Friday ecommerce
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Cloudflare Primary Tier B
https://www.letsrefresh.io/blog/black-friday-ecommerce-trends ↗
Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl
Source Article
The Latest Black Friday eCommerce Trends and Statistics | Refresh
Black Friday: eCommerce Growth and Consumer Spending Black Friday eCommerce trends have revolutionized the way we shop during the holiday season. Here's a quick snapshot of the primary trends: - Early access sales starting as early as October. - A rising emphasis on sustainability and anti-Black Fri…
Original Research
Cloudflare · Original study ↗

Cloudflare data cited by Refresh

Methodology documented
Industrymarketing
Plain Text
Black Friday ecommerce: 55.3% mobile traffic share. Source: Cloudflare (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cloudflare-black-friday-mobile-sessions
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<blockquote cite="https://lighthousedata.io/data/cloudflare-black-friday-mobile-sessions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55.3%</strong> -- mobile traffic share for Black Friday ecommerce<br><small>Source: Cloudflare (2023) · <a href="https://lighthousedata.io/data/cloudflare-black-friday-mobile-sessions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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