B Evidence Grade B Safe to Cite Current

70%

70% -- market share increase for Close-Up oral care brand (Vietnam) (2026)

2026  · MMA Global (Mobile Marketing Association)

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Attribution: MMA Global (Mobile Marketing Association) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Close-Up oral care brand (Vietnam)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
MMA Global (Mobile Marketing Association) Primary Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46617 ↗
Confidence: 74/100 Vintage: 2026 Channel: Common Crawl
Source Article
MMA Case Study Hub | How Close-Up Used a Mobile-First Approach to Create Exciting and Intimate Dates for Thousands of “Forever Alone” Millennials
Original Research
MMA Global (Mobile Marketing Association) · Original study ↗

Stated as market share 'increased by 70 points' (percentage points); self-reported brand case-study data. Campaign period not stated; vintage set to article collection year (2026).

Methodology documented
Industrymarketing
Plain Text
Close-Up oral care brand (Vietnam): 70% market share increase. Source: MMA Global (Mobile Marketing Association) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/closeup-vietnam-market-share-increase-70-points
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<blockquote cite="https://lighthousedata.io/data/closeup-vietnam-market-share-increase-70-points" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- market share increase for Close-Up oral care brand (Vietnam)<br><small>Source: MMA Global (Mobile Marketing Association) (2026) · <a href="https://lighthousedata.io/data/closeup-vietnam-market-share-increase-70-points" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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