B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
62%
62% -- closed loop share of digital gift card volume for digital gift card market (2026)
Closed-loop cards account for 62% of digital gift card volume.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blackhawk Network
Primary
Tier C
https://gogiftcards.app/blog/gift-card-recipients-spend-more ↗
Source Article
Why Gift Card Recipients Spend 61% More — And How to Capitalize
Why Gift Card Recipients Spend 61% More — And How to Capitalize
61% of gift card recipients spend beyond their card value. Learn the psychology behind overspend and 5 strategies to maximize it.
The Gift Card Overspend Effect Is Real — and Massive
Gift cards aren't just a convenient gifting solution.…
Original Research
Blackhawk Network
· Original study ↗
Methodology
Blackhawk Network (BHN) figure cited by GoGiftCards blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital gift card market: 62% closed loop share of digital gift card volume. Source: Blackhawk Network (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/closed-loop-digital-gift-card-volume-62-percent
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<blockquote cite="https://lighthousedata.io/data/closed-loop-digital-gift-card-volume-62-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- closed loop share of digital gift card volume for digital gift card market<br><small>Source: Blackhawk Network (2026) · <a href="https://lighthousedata.io/data/closed-loop-digital-gift-card-volume-62-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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